01What a contractor website needs before anyone transfers a deposit
Clients are not afraid the work will look bad. They are afraid the money will go and the work will stop.
Writing
Writing
Notes from real projects, written by the people who did the work.
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02What a manufacturer website needs to survive the first cut
A buyer is not reading your site. They are filling in a comparison table with three suppliers in it.
03What a clinic website needs, so patients book without phoning
A hesitant patient is not looking for a discount. They are looking for what the appointment will actually be like.
04How long does a website take?
From two days to three weeks, depending on what the site has to do — and on how ready your material is.
05What a restaurant website needs, and what to have ready
Almost everyone opening a restaurant site is about to eat. This is what they are looking for, in the order they look for it.
06What a property website needs when every listing deserves its own page
Listing on a portal rents you space. A listing with its own page is space you own. You can do both.