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CONTRACTORS · BUILD

A contractor site that gets the deposit transferred

Building work is sold on trust: someone is about to pay a large sum to a company they just found. The site has to show real projects, real people, and terms that are not vague.

Ask for an estimateSee every price

Why a portfolio template usually falls short

Portfolio templates are built for work that speaks for itself — photography, design, architecture. Contracting is not that. The photographs prove taste, and the buyer is not worried about taste. They are worried about money leaving and work stopping.

So a beautiful gallery answers a question nobody was asking, while the questions being asked — how long did that take, what did it cost, are you registered, what happens if it goes over — are nowhere on the page.

The other thing templates get wrong is comparability. A grid of finished rooms gives no way to find the project that resembles the one being planned. Size, duration and budget band attached to each project turn a gallery into something a reader can actually use.

What goes wrong with a generic site

Five reasons a good contractor loses to a worse one with a clearer site.

  • 01

    Projects are photographs with no facts

    No size, no duration, no budget band. A reader cannot find the job that resembles theirs, so none of it reassures them.

  • 02

    Nothing that can be verified

    No registration, no licences, no insurance. For somebody about to transfer a deposit, that absence is the loudest thing on the page.

  • 03

    No indication of price at all

    Which fills the inbox with enquiries whose budget is nowhere near yours, and wastes site visits that were never going to convert.

  • 04

    A contact form with three fields

    Name, email, message. The first reply then has to ask area, budget and timing, and the conversation starts a day late.

  • 05

    No process, no payment stages

    The single biggest fear is money going out ahead of work. A written sequence of stages and payments addresses it directly, and almost nobody publishes one.

How the site should move somebody from a search to a site visit

Step one, they find you, usually on a type of work plus an area. Pages for the kinds of work you actually take on are what make that possible, rather than one services page listing everything.

Step two, they look for a job like theirs. This is why size, duration and budget band matter more than the photograph: they let a reader recognise themselves in one of your projects.

Step three, they check you are real and will still be there in six months. Registration, licences, insurance, the team, and a written process with payment stages.

Step four, they ask for a visit. A form that captures area, budget band and target date turns the first visit into a conversation about scope rather than a fact-finding trip.

What a contractor site needs

These four are what a visitor looks for first. Without them they go and look at somebody else.

  • 01

    Projects, one by one

    Before, during and after, with the size of the job and how long it took, so a visitor can compare it to their own.

  • 02

    The team and the licences

    Who supervises, whether there is an engineer, what the company is registered as.

  • 03

    A site-visit request form

    Area, type of work and a rough budget, straight into LINE or email.

  • 04

    Add projects yourself

    A job finishes, it goes on the site the same week, without waiting for anyone.

Why some contractor sites never get enquiries

Beautiful photographs with nothing beside them: no size, no duration, no indication of budget. A visitor cannot tell whether their own job is the kind you take, so they do not write.

The other one is a missing company address or registration number, which is the first thing anyone checks before transferring a deposit on six-figure work.

Which package fits

The company site at THB 10,000, because the project list keeps growing and you want to add to it yourself. Starting out, the one-page site at THB 3,000 is enough for the first jobs.

Planning one yourself?

There is a longer guide covering what a portfolio needs beyond photographs, a page structure, and what to have ready first.

Frequently asked

Our photos were taken on a phone.

That is fine — they can be sized and ordered so they read well. Before-and-after pairs of the same job help most.

Can we ask for a budget up front?

The form can offer budget bands, which filters out the enquiries that were never going to fit.

Can we add new projects ourselves?

Yes, with the company-site package: the admin covers projects, photographs and details.

Want a contractor site like this?

Send photographs of a few projects and I will lay them out for you to see.

Get in touch