PROPERTY · AGENTS
A property site where every listing has an address of its own
Why a template usually falls short for property
What goes wrong with a generic site
- 01
No page per property
Nothing matches a search for a project or building name, and there is no single link an agent can send a client. - 02
Status goes stale
Sold properties that still show as available waste everybody time, and worse, they teach visitors not to believe the rest of the listings. - 03
Filters nobody uses
Fifteen fields where four would do. Area, price, bedrooms and type is what people actually filter on. - 04
Enquiries with no context
A general contact form means every message starts with working out which property it was about. - 05
Photographs in a random order
Comparison depends on consistency. Exterior, living space, bedrooms, bathroom, view, in that order, every time.
How the site should move a buyer from a search to a viewing
What a property agency site needs
- 01
One page per listing
Price, size, rooms, area and a map — one link to send a buyer. - 02
Photographs and floor plans
Plenty of them, loading quickly, because buyers scroll pictures before they read anything. - 03
A viewing request form
Which property and when they are free, straight into your LINE. - 04
Add and close listings yourself
Sold is a status you set, not a change you have to ask someone for.