PROPERTY · AGENTS

A property site where every listing has an address of its own

People search by area, budget and type. A listing with its own page, photographs and a map gets found; the same listing inside one long post does not.

Why a template usually falls short for property

Agency templates are built as brochures for the agency: about us, our services, our team, contact. That structure has one page for listings, usually a grid, and the grid is where the whole business actually lives.

The consequence is that no property has its own address on the web. People search by project name, village name or condominium name, and a site with one listings page has no page that matches any of those searches.

The second consequence is sharing. An agent ends up sending ten photographs through a chat app, because there is nothing to send that has the photographs, the floor plan, the map and the price in one place.

What goes wrong with a generic site

All five come from the same root: listings that are rows rather than pages.

  • 01

    No page per property

    Nothing matches a search for a project or building name, and there is no single link an agent can send a client.

  • 02

    Status goes stale

    Sold properties that still show as available waste everybody time, and worse, they teach visitors not to believe the rest of the listings.

  • 03

    Filters nobody uses

    Fifteen fields where four would do. Area, price, bedrooms and type is what people actually filter on.

  • 04

    Enquiries with no context

    A general contact form means every message starts with working out which property it was about.

  • 05

    Photographs in a random order

    Comparison depends on consistency. Exterior, living space, bedrooms, bathroom, view, in that order, every time.

How the site should move a buyer from a search to a viewing

Step one, they find you, and it is almost always by the name of a specific place rather than by the word agent. Only a page per property makes that possible.

Step two, they assess the property. Photographs in a consistent order, floor plan, dimensions, price, and enough about the neighbourhood to judge whether the area works — transport, schools, hospitals, shops.

Step three, they compare it against two or three others, often ones you also list. Consistency across your own listings is what keeps that comparison inside your site instead of sending them back to a portal.

Step four, they ask to view, from a button attached to that property, so you know which one they mean before you reply.

What a property agency site needs

These four are what a visitor looks for first. Without them they go and look at somebody else.

  • 01

    One page per listing

    Price, size, rooms, area and a map — one link to send a buyer.

  • 02

    Photographs and floor plans

    Plenty of them, loading quickly, because buyers scroll pictures before they read anything.

  • 03

    A viewing request form

    Which property and when they are free, straight into your LINE.

  • 04

    Add and close listings yourself

    Sold is a status you set, not a change you have to ask someone for.

Why posts alone are not enough

Posts sink with time and are not indexed the way a page with a permanent address is. A listing with its own page keeps being found months later.

And forwarding: an agent who sends one link with everything on it closes faster than one sending photographs into a chat, one at a time.

Which package fits

An agent with a modest portfolio starts on the company site at THB 10,000, adding listings themselves. Search and filtering by budget, area and type is bespoke work.

Planning one yourself?

There is a longer guide covering what a listing page needs, a site structure, and how to keep status from going stale.

Frequently asked

We have hundreds of listings.

Search and multi-condition filtering is bespoke, priced against the scope. The company site suits a portfolio in the tens to low hundreds.

Can we add listings ourselves?

Yes — the admin covers photographs, price and sale status.

Can it pull listings from another system?

Automatic imports mean connecting an API and keeping data in step, which is bespoke work.

Want a property site like this?

Send a few listings with their photographs and I will lay them out.

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