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SCHOOLS · TUTORING

A school site a parent can decide from

The reader is a parent comparing several places in one evening. They want the courses, the timetable, the fee and who teaches — in one place, tonight.

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Why a school template usually falls short

Education templates lead with philosophy: the approach, the values, the environment. Those matter, and they matter after three specific questions have been answered, not before. Templates put them before.

The three questions are whether the child can join, when the classes run, and what it costs. A parent who cannot answer those in the first minute leaves, and never reaches the section about the approach.

The other failure is time. Templates treat content as permanent, but the timetable, the next intake and this year fees all expire on a calendar. A site that cannot be updated in-house is out of date within one term, and then actively misleads.

What goes wrong with a generic site

Each of these loses the parent comparing you against two other places tonight.

  • 01

    Courses without levels or ages

    A list of names does not answer whether a particular child can join, which is the first question every parent asks.

  • 02

    No timetable

    The schedule has to fit around the whole household. Without days and times on the page, the parent cannot even check whether it is possible.

  • 03

    Fees on request

    Which reads as expensive, and loses the parents who would have been comfortable with the number.

  • 04

    No next intake date

    The most asked question of all. Its absence turns a ready parent into one who will look again later, and later usually does not come.

  • 05

    Nothing the office can update

    Timetables and fees change every term. If changing them needs a developer, the site is wrong within months and starts costing trust.

How the site should move a parent from a search to an enrolment

Step one, they find you, usually on a subject plus an area plus a level. That needs a page per course carrying those words, not one page listing every course you run.

Step two, they check the three questions. Age and level, days and times, and the fee with what it includes. All three visible without a phone call is what separates the sites that get called from the ones that do not.

Step three, they judge whether it is a good place. Teacher qualifications, photographs of the actual rooms, and how you talk about results. This is the section templates put first and readers reach third.

Step four, they enquire or apply, usually late in the evening. A short form and a clear next intake date is what converts that moment before it cools.

What a school site needs

These four are what a visitor looks for first. Without them they go and look at somebody else.

  • 01

    Courses and timetables

    By level or by course, with the hours and the days stated.

  • 02

    Fees and the next intake

    Published plainly. It ends the repeated question and filters for people who are ready.

  • 03

    The teachers

    Qualifications, years of teaching, what their students have gone on to do.

  • 04

    An enrolment form

    Filled in from a phone, arriving in your email or LINE.

What a tutoring site should answer first

Parents open these pages late at night. They are not going to send a message asking the fee and wait until tomorrow — the place that publishes fees and timetables is the one still in the running in the morning.

The other gap is the intake date. If the site does not say when the next round starts, the decision gets postponed, and postponed decisions do not come back.

Which package fits

Several courses and regular intakes: the company site at THB 10,000, where timetables and fees are yours to edit. A single course, or a market you are still testing: the one-page site at THB 3,000.

Planning one yourself?

There is a longer guide covering what parents look for, a page structure, and the information that has to be editable in-house.

Frequently asked

Can we change the timetable ourselves?

Yes, with the company-site package — timetables, fees and intake dates are all in the admin.

Can students enrol and pay on the site?

Taking payment is the online-store package, or bespoke work if seats and sessions have to be managed too.

We have several branches.

Each branch gets its own page with its timetable and map, which also helps parents find you by area.

Want a school site like this?

Send your courses and timetable and I will lay a page out for you.

Get in touch