Replace an old site page by page, without closing the shop

Clients with an existing site all ask the same thing: how many days will it be down? None, if the order of work is right.

Start with the pages that earn

Analytics will tell you which pages get the traffic and which ones lead to an enquiry. Those move first; the rest follow.

What to have ready

• Every existing URL, so redirects keep the rankings you already have
• The content that has to come across: articles, images, product records
• Who actually holds the domain and hosting accounts